The competition between the two tech giants is squarely centered on display advertising. In total, the Google Display Network serves 2+ trillion ad impressions each month to 2.5 billion internet users across 2+ million websites. Your (or your agency’s) Bing/Google account manager. Google and Facebook are goliaths of the tech industry.A list of all websites that are permitted to use your trademark (if any).Trademark registration number and country.The complete list of terms/phrases that are trademarked.Depending on the size of the company, it may take some research to get all the supporting information. Gather All Supporting Documentation Firstīefore starting the process, gather the supporting documentation. While many clients defer to their agencies to submit these, I’ve found that submitting these complaints with an email address from the trademark owner removes some of the verification follow-ups needed to process the claim. Submit Complaints With The Email Address Of The Trademark Owner A few tips that can help speed the process: Over the years, I’ve helped submit a number of these on behalf of my clients. You can file this complaint with Google here and Bing here. To be clear, it won’t stop 100% of infringements, but it should reduce them significantly.īing, on the other hand, is less clear about the longevity of the trademark complaint, but it’s a smart step regardless. Should you own the trademark, this is probably a smart step for cutting off most forms of Google Ads trademark abuse regardless of whether your brand is currently being conquested. You can file a trademark complaint to prevent all advertisers from using any of your brand keywords in their ad copy. This option is only viable if your brand name is trademarked. File A Trademark Complaint With The Engines While we never give legal advice, if all acts of diplomacy fail, just the threat of legal action is sometimes enough motivation to get your competitor to shift their budget elsewhere.Ī cease and desist order from your attorney is the next step here. In other cases, the ad serving was due to Google’s liberal keyword matching and/or lack of negative keywords. In my personal experience, more than once, this simple request revealed the competitor’s agency was buying these terms without their knowledge. ![]() The most important thing to remember: if your campaign is limited by budget, the strategy might not be able to achieve this particular targeting goal.īecause the strategy can take up to seven days to start producing results, we recommend waiting at least that long before making changes to the strategy settings. For others, despite their importance, there are still budget restrictions to keep in mind. For some, brand terms are invaluable so the sky is the limit. ![]() ![]() bid limit: This is the highest max CPC you are willing to pay. Percent (%) impressions share to target: For brand terms, I think 100% should be the default input but either way, enter the percentage of auctions that you would like to outrank your competitor. I would recommend testing the options to determine the best budget-to-performance selection. Where do you want your ads to appear: Depending on your budget and/or how many leads/sales you may be losing to your competitors will likely determine which placement to choose.
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